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Old Liquors’ strategy is built around providing customers access to the rarest spirits and wines and to keep getting better at it.
Customer expectations are shaped by their experience. Our core target demographic expect only the best, they are glamorous people with a passion for rare spirits and fine wines.
We educate consumers, bartenders, retailers, journalists and sales reps about the myriad of wonders contained within the brands and vintages we carry, with the intention of driving sales of Old Liquors’ products.
Old Liquors strives to be a respected opinion leader within the luxury world of exclusive wine and rare spirits.
We are committed to remain relevant and continue delivering a differentiating experience for customers, and like our customers to be borderless. We believe its customer experience that will set Old Liquors apart.
To deliver a superior customer experience, and to earn the primary supplier relationship we focus on five strategic priorities:
Investors expect Old Liquors to keep their money safe and act with integrity. Clients, when they buy a bottle expect excellent provenance. Hence integrity is the value we place above all else.
The priciples we uphold under all circumstances are:
We will not accept, ignore or excuse behaviour that goes against our principles.
Old Liquors is committed to fighting fraud. We train our staff to be vigilant when dealing with unusual transactions. We ensure that we take every appropriate step to know our clients and business partners. We are diligent with regard to client transactions, wine & spirits acquisitions and transactions, constantly monitoring the market and market players.
The U.S. Alcoholic beverage industry is very complex and highly regulated, and the laws currently in place find their roots in the time of prohibition and its repeal. Old Liquors is committed to complying with all the rules coming from this regulatory system.
Old Liquors is a global business, operating in Europe, Asia and the USA, a private sales channel and a digital platform. Old Liquors is required to comply with all applicable laws and regulations. Old Liquors conducts its tax affairs responsibly in every jurisdiction in which it operates. Old Liquors ensures that key tax risks are identified, monitored and minimized by proactively improving its tax controls, processes and procedures. Wherever possible, processes are automated, using relevant technology to improve efficiency and accuracy.
Out of eight companies, there are seven different entities in the market, using the trade name “Old Liquors”.
Old Liquors is a frequent issuer in the debt capital markets, as part of the regular funding operations for acquisitions. In order to achieve a well-diversified funding base, and stay within the limits of jurisdictions these issues take place in dedicated financial companies offering secured debt against different fixed interest rate and maturation time.
A shortage of Cognac must be taken seriously into account in the USA and China spirits market. In this respect, reference is made to China, which shows a high preference for older and exclusive Cognacs. Consequently, higher prices can be obtained on the Chinese market which are three times higher than in the United States. A larger selection cannot be easily offered, because Cognac must be stored for many years and the consumption exceeds the production.SOURCE
The American and Chinese markets are showing constant growth. However, it turned out that the brand 'Hennessy' reduced their stocks on the market. Though that phenomenon has an age statement. This major Cognac producer keeps a larger share of its production behind in its cellars, like Old liquors does, to bring these stocks to the market later at a higher price.SOURCE
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