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Brandstory Lafite-Rothschild

A cognac label of a wine producer

Lafite Rothschild is a premier cru Bordeaux house. In the mid-eighties of the last century, at that time the business was managed by Yves Le Canu; they started selecting cognac. Originally it was for the château’s consumption after the phenomenal receptions and meals hosted by the family. This project, initiated by Eric de Rothschild, in collaboration with a cognac producer, who wishes to remain unexposed, is a cognac assembled from very old cognacs (at least older than fifty years) from the Grande Champagne and border districts.


Lafite Rothschild Très Vieille Réserve

Some of their direct importers in the world wanted that exclusive selected, blended cognac and Lafite Rothschild began to distribute a limited number of bottles, on a yearly base, to their network of importers. Lafite Rothschild Très Vieille Réserve comes in a straw basket. The logo of Lafite and the five arrows can be seen on the label, 70cl and 40,5% ABV. The line of merchandise was extended to an Armagnac, sourced from one of the best négociants in the region.

 

View the Lafite-Rothschild Collection in our webshop.

 

 

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