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Brandstory Justerini & Brooks

Justerini & Brooks

Justerini & Brooks established in 1749 with the purpose of providing wines and spirits to the London upper class. Still today its clientele exists mainly of high-end collectors as well as hotels, restaurants, and clubs but they have expanded to almost fifty countries now. Giacomo Justerini was an Italian who came to London in 1749.


Royal Court

Together with George Johnson, they founded Johnson & Justerini. Justerini went back to Italy in 1760 after selling his shares to Johnson. In 1831 Augustus Johnson, grandson of George, sold the company to Alfred Brooks, who renamed it Justerini & Brooks. They have been suppliers to the English Royal Court from 1761 (King George III) up till today.

Mergers and Acquisitions

During the years Justerini & Brooks has seen some mergers and acquisitions. In 1962 they merged with W&A Gilbey to form International Distillers and Vintners, and in 1972 they became part of Grand Metropolitan who then joined with Guinness to become Diageo. Justerini & Brooks is now Diageo’s the oldest ancestor company. 



They are agents for many famous wine and liquor brands: Petrus for Bordeaux for instance and Delamain and Hine for cognac. But they also sell wines and liquors under their name. The very famous Scotch whiskey brand J&B is the house brand of Justerini & Brooks.


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